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Product Descriptions that Sell

Product Descriptions that Sell

by Mary Johnson

Have you ever wondered how advertising agencies, who charge big money, write product descriptions that have goods flying off the shelves time and time again?</p> <p>How do big brands come up with adverts that have us reaching for our hard-earned cash to buy stuff we didn't even know we wanted?</p> <p>The good news is that there isn't any luck involved. That's right, there are tried and tested methods and formulas for writing product descriptions that sell which you can learn and, with practice, master.</p> <p>Whether you're selling goods yourself or you are a writer looking to break into this lucrative field, Product Descriptions that Sell is a complete workbook that will guide you through the tips and tricks and steer you away from the many pitfalls.</p> <p>With established theories, psychological explanations, examples, industry professional insights and exercises to complete, you'll learn the secrets that will have you selling your products like hot cakes!</p> <p>From identifying your audience, learning what makes them tick to writing compelling headlines and copy and nailing your call to action, this workbook will guide you through the entire process.

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